Client: Equal Measures 2030
Timeline: 2024
Role: UX/UI Lead & Product Manager
The Challenge
Unify the main EM2030 website with its SDG Gender Index sub-site, ensuring a seamless transition for users while maintaining clarity between content-heavy and data-driven sections.
The Process
- Conducted UX review to identify user confusion between the main site and the index.
- Developed user-centered design guidelines, emphasizing accessibility and intuitive navigation.
- Created UI mockups for both sections and collaborated with external vendors for implementation.
- Optimized structure and content for SEO across pages.
- Ensured backend usability for content managers.
Outcome
A unified digital experience that balances storytelling and data, improving user flow and search engine visibility.
Key Tools: Figma, WordPress, Google Analytics, SEO plugins
Impact: Higher engagement, smoother transitions, improved content discoverability.